Work in progress: How do museum leaders view audience motivations?

(Reading time: 16 seconds)

I’ve been coding results from my survey of museum leaders about audience motivations. This morning, I drafted a page that describes how I’m thinking about the responses — in particular, I’m looking at answers to the question, “What motivates people to visit your organization?”

View the results

As always, reply with your comments, questions, or objections — I’d love to hear from you.

Thanks for reading,

Kyle