A newsletter on audience research and development for cultural leaders. One reader calls it, "sometimes funny"

(Reading time: 16 seconds)

I’ve been coding results from my survey of museum leaders about audience motivations. This morning, I drafted a page that describes how I’m thinking about the responses — in particular, I’m looking at answers to the question, “What motivates people to visit your organization?”

View the results

As always, reply with your comments, questions, or objections — I’d love to hear from you.

Thanks for reading,


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