A newsletter on progress-space research and audience development for cultural leaders. One reader calls it, "sometimes funny"

Museums take themselves too seriously. We can get so concerned with doing things “correctly” (as if there’s one right way) that we produce slightly dry experiences or, we don’t produce anything at all.

What do you think? What are some ways museums could loosen up a bit?

P.S. I’ll be sharing a guest letter on this topic next week but wanted to get readers’ perspective on the topic first. Stay tuned.

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