A newsletter on audience research and development for cultural leaders. One reader calls it, "sometimes funny"

Museums take themselves too seriously. We can get so concerned with doing things “correctly” (as if there’s one right way) that we produce slightly dry experiences or, we don’t produce anything at all.

What do you think? What are some ways museums could loosen up a bit?

P.S. I’ll be sharing a guest letter on this topic next week but wanted to get readers’ perspective on the topic first. Stay tuned.

You’ve successfully subscribed to SuperHelpful Letters
Welcome back! You’ve successfully signed in.
Great! You’ve successfully signed up.
Your link has expired
Success! Check your email for a magic link to sign-in.