A newsletter on audience research and development for cultural leaders. One reader calls it, "sometimes funny"

The best time of year to visit the east end of Long Island is September/October. Everyone has returned to the city, and the locals begin burning the shuttered yoga studios for warmth.

I’m in Montauk, looking through your responses to my questionnaire on podcast listening habits and looking out over the Atlantic on a windy morning.

Here is a boring picture of a beautiful place to write and review survey responses:

If you responded to last week’s survey on podcast listening — thank you! (If you’re a museum professional reading this on the web, you can take the two-question survey here.)

16 of you have responded so far, and 13 of those who responded said they listen to at least one podcast more than once a month.

I’m distributing the survey elsewhere and should have more meaningful results in the weeks to come. But understanding the listening habits of current list members is perhaps most important to me. It’s interesting to see that of the 64 specific podcasts you all named, just two of them were related to museums, and those two were mentioned by two different people, only once.

Why would people who will subscribe to a museum-focused newsletter not listen to museum podcasts? Is it that the podcasts out there are not what they’re looking for? Or am I just tapped into a community of people who prefer to read?

One comment that caught my eye:

I follow a variety of Museum and Fundraising podcasts - but I almost never bother listening to them.

Why? If you’re the person who wrote that — or if you feel similarly — reply to this email and tell me what prevents you from listening to those podcasts. I’d love to hear more.

Learning out loud, and including other people’s voices.

I’m asking what podcasts you listen to for a few reasons — one is that I’m considering recording some interviews in the future to share with you all. I’d like to see if audio might be a good way to share some of the ideas and inspiration I’ve found in talking with so many museum professionals this past year.

Today I’m sharing episode 0 of what may someday become The Audience Research and Development Podcast. I hadn’t planned on creating a podcast any time soon, but earlier this month, I interviewed Dr. Paul Kortenaar, the founding executive director of the El Paso Children's Museum. I came away from that conversation feeling especially energized. Paul is asking some very interesting questions as he plans for the opening of the museum. Questions like: How do families decide how they’re going to spend their time on a Saturday afternoon?

That may seem like a simple question, but my hair stood up and caught fire when I heard it. I was thrilled to hear an executive director so invested in understanding the context of people’s lives and how they go about making decisions as to how they spend their time.

I’ll be sharing my conversation with Paul with you later this month. Soon, you’ll be able to subscribe to future interviews in the podcast player of your choice.

If you have any questions, comments, or feedback, please let me know in a reply to this email. I’d love to hear from you.

Thanks for reading,

How helpful was this letter? Share your feedback.

P.S. A list member requested more information on what other readers are listening to. I’ll have a more thorough report once more survey responses come in, but — for now — you can see responses from just mailing list members here.

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