A newsletter on progress-space research and audience development for cultural leaders. One reader calls it, "sometimes funny"

Indi Young started a small group that meets up occasionally to discuss Jobs To Be Done (JTBD) and Progress Space Research (or problem space, as Indi says).

On the most recent call, we talked about what it means for people to be solution agnostic. JTBD aficionados use the phrase frequently. We talked mostly about what people mean when they use the word solution.

I think of a solution as being a product, service, experience — almost anything can be a solution. Even waiting or doing nothing can be a solution.

For example, if your purpose is to be a supportive parent*, there may be times when you decide that the best solution is to wait for time to pass. You might think: This is just a phase or just a moment and if I try to fix it or change it, I'll only make things worse. So, your solution is to do nothing.

Organizations may think about solutions as things, though.

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