A newsletter on progress-space research and audience development for cultural leaders. One reader calls it, "sometimes funny"

This week, we’re wrapping up our time in Odyssey Works’ Experience Design Project Incubator — A 14-week course that we joined so we could learn from some brilliant designers and develop labs that will support MAP Community members’ efforts to reimagine how cultural organizations can support their audiences.

As we learned from participants and experts in the incubator, and as we listened to what community members value about the community today, we decided we wanted to create a structure that would support “permissions”. For example (pasted verbatim from one of our working docs):

  1. Permission to be curious
  2. Permission to look in unexpected places, looking for principles that can be pulled from one context to the other
  3. Permission to abandon your own objections, proceed in spite of doubt
  4. Permission to play
  5. Permission to challenge authority
  6. Permission to displease, to fail
  7. Permission to imagine
  8. Permission to reframe, change the conversation, pivot, etc.
  9. Permission to emote

Why does permission matter?

We all work within constraints. Constraints are valuable — not least because they enable creativity.

Museum professionals, though, are often constrained in persistent, similar ways. Entrenched departmental divisions resist experimentation, and a scarcity mindset can be pervasive.

Within The MAP Community — and especially within Community Labs — we want to give people a sense of what it’s like to work under different constraints.

We don’t want to try to remove all constraints. If you’re like me (Kyle), you flirted with anarchy in high school but quickly got bored — Remember, constraints are what fuel creativity.

Imagination does not become great
until human beings, given the courage
and the strength,
use it to create.
— Maria Montessori

So, how can we create an environment that fosters different constraints and helps give people a sense that they have these new permissions?


I (Kyle) tend to think mechanically sometimes, so what if we put the pieces together into a formula:

(Different Constraints + Permission to n) * Psychological Safety of a Supportive, Private Community = Something New and Surprising

Now, I’ll hand it off to Isabella to share more about our first lab, which is focused on cultivating participants’ imaginations.

SuperHelpful Letters

Permission to imagine

Isabella here! This first lab is really about trying to get in touch with something that we, as grown adults, don’t think is for us — Imagination. This is especially the case in the museum field, where our work is very serious. And, since our work is very serious, we wind up feeling that we, as museum people, should also be very serious.

I think the ability to imagine, to play, is a part of being human. It's part of having hope and knowing that the world can be something different than it has been in the past. We need imagination now, more than ever.

This lab is an opportunity for those of us who are interested in the power of imagination to dive in.

Imagination is a lifeline, it is an extension of the resilience of the human spirit.

— Ytasha Womack

Over the course of two months, we’ll meet each week to practice, train, nurture our imaginations together. With light reading, a podcast or two and a few videos, we'll be learning from people who know a lot more than I do about imagination. We'll also be talking to people around us about imagination, whether that's family members or friends, neighbors or colleagues. (Kids, too. They are our subject-matter experts.)

We're going to explore the wide world of the fantastical and playful, so that we can be more in tune with our own imaginations. The specific weekly themes will be individual imagining and collective imagining, fantastical and serious imagining, playful and persuasive imagining.

[Kyle here — What Isabella isn’t telling you is that there’s a surprising narrative that— Oh, sh*t, I’m not supposed to talk about this, but I’m the newsletter editor, so I at least get to *allude* to the weirdness to come.]

As I was saying, the one thing I ask is that you come into this course with a specific intention about where you want more imagination in your museum practice.

With this intention in mind as you go through the course, we can be evaluating and discussing how these different tools and frameworks might serve you, how people nurture imagination in their own life and how that can inspire you, so that by the end of the course, you have a really clear idea of how you will bring new tools and imagination into your area of intent.

By the end of our time together, you’ll be connected to your innate imagination and how to feed it. I can’t promise transformation, that’s a different course offered somewhere else, but you'll definitely be more confident, excited, and tapped into how to foster imagination in your museum practice. Post-course, we will continue to support each other, which is a benefit of this course existing within the MAP community.

We’ll be talking more about our experience in The Experience Design Incubator and how it’s informing our roadmap for The MAP Community at our Open House next week.

Register for The MAP Open House

— Isabella and Kyle

gif of arm lifting weights


Sign in or sign up to join the conversation.

Enter your email below to get a log in link.

You’ve successfully subscribed to SuperHelpful Letters
Welcome back. You’re now signed in.
Great! You’ve successfully signed up.
Your link has expired
Success! Check your email for magic link to sign in.