A newsletter on audience research and development for cultural leaders. One reader calls it, "sometimes funny"

What is SuperHelpful Letters?

It’s a free, weekly newsletter on problem-space research and audience development for cultural leaders. Letters are written by me, Kyle Bowen, and occasional guest writers.

Some housekeeping: If you can’t find the newsletter, check your spam folder or in the Promotions or Updates tab.

What happens next?

1. Take the new-reader survey

I’d like to learn more about you. Take this quick survey and tell me about yourself→

2. Sign up for a paid newsletter subscription

Paid subscribers:

  • receive two to four letters each week (not just the occasional free ones)
  • get subscriber-only episodes in their podcast apps
  • have full access to the archive
  • and subscribers on an annual plan can join The Museums-As-Progress Community at half the regular price.

You can take 75% off the regular subscription price for 12 months if you use the promotion code letters21 during checkout.

The code is valid through March 1st.

Become a paid subscriber→

One subscriber emailed me recently and shared why he subscribed:

I signed up for a subscription because I like that your overall effort is, itself, a business model innovation in the consultancy/advisory space. While the individual elements may not be brand-new, the way in which you are integrating them – newsletter, community, curated content, etc. – is very clever and delivers value in a new way. A totally different take (and, it appears, a pretty energy-intensive one) towards being an expert, let alone in a domain – research – that is critical and evolving.

I also love your writing style and that you tackle sticky subjects. Your transparency, letting us ‘into’ the complicated thoughts of your mind, aligns very well with how I aim to communicate with my team, organization, and stakeholders. I read pretty much every email and forward many on to various co-workers. I find that the posts sometimes echo the conversations I’m having with my team, so sharing them becomes a way to reinforce and validate the ideas that fuel our work.

I think you can take this in a few different directions, and am curious to see how it grows. I’m pleased to be a part of your vision for a mutually-supportive peer group, and am behind your goals.

— Mitchell Sava, Vice President of Innovation and Engagement at Museum of Life and Science

Not ready to become a paid subscriber?

No problem — You’re signed up for the free newsletter, so you’ll get about one letter a week.

You can always reach me at kyle@superhelpful.com.


P.S. Donating in 2021

20% of all proceeds from this newsletter and The MAP Community support museum workers and nonprofit organizations nominated by members. In 2020, newsletter subscribers raised over $900 for a variety of organizations, including:

During Winter 2020–2021, proceeds will benefit The Accokeek Foundation.

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