Museum membership is down but it’s not out.
“It ain’t what you don’t know that gets you into trouble. It’s what you know for sure that just ain’t so.”
A newsletter on progress-space research and audience development for cultural leaders. One reader calls it, "sometimes funny"
Aubrey Bergauer on Comeback Planning for Cultural Organizations
A conversation on the role of retention, representation, and experience in a post-pandemic world.
Fires are engaging.
But when was the last time a visitor asked you to set them on fire?
“How dark is the house?”
The value and validity of research are two different things.
Upcoming events
MAP & Tell, Writer Roundtable with Rosie Siemer, and Open Registration for the MAP Community
news and eventsWhat is the purpose of community-based research?
It's not going to help Trader Joe's compete with OkCupid.
subscribers' posts Paid-membersOn Tadpoles
No museum should own just one hat.
reader favoritesWhen probing feels scary, reflect
You don't have to be a hunter.
subscribers' posts Paid-membersOur most engaged visitor
What if you measured progress instead of engagement?
engagement
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